Creative, committed, human.
Turning visions into stories through creative production, design management, and thoughtful storytelling.
My Story
Born and raised in Milan, I began my career in the advertising industry before spending eight years in Amsterdam, working in international environments alongside leading agencies and global brands.
My background combines creative production, campaign management, and cross-functional coordination across fashion, lifestyle, and tech. I started in production at 72andSunny, contributing to global campaigns for brands including Barilla, Uber, and Google. I later moved in-house at Calvin Klein and Klarna, where I managed integrated global campaigns and supported creative teams from concept development to final delivery.
Over the years, I have developed expertise in creative production management, stakeholder alignment, campaign operations, and multi-channel content execution. My work involves coordinating cross-functional teams, managing timelines and budgets, overseeing production workflows, and ensuring alignment between creative vision and business objectives across international markets.
Today, I work as a freelance Creative Producer based in Milan, collaborating with brands, agencies, and creative teams worldwide. I am passionate about building thoughtful creative processes that combine strategic thinking, seamless execution, and meaningful storytelling.
Alongside my professional path, I am also a certified yoga teacher. Yoga and meditation continue to shape the way I approach both life and work — with presence, adaptability, curiosity, and a strong attention to human connection.